Who Are We?
We are a Mumbai based Behavioural Research agency providing insights into human behaviour in order to develop efficient solutions. We observe and study business problems in the natural context of human life using a multi-disciplinary approach.
Founder & CEO
Sunitha V Thampi, PhD
Sunitha is a research professional with about two decades of experience in human analytics. She specialises in analysing behaviour with the objective of deriving meaningful and practical behavioural insights.
Her expertise has been utilized in various contexts and industries like brand building, marketing, design, technology, user experience, public health, etc. She has significantly contributed in deriving consumer insights for popular national and international brands, conducting larger scale impact evaluation studies, setting up of monitoring and evaluation systems across private sector and non-governmental organizations.
Sunitha has completed her M.A. in Applied Psychology from Kerala University and holds a PhD in Health Psychology from Pune University. She has authored various articles and book chapters on topics related to Behaviour Science.
What Do We Offer?
We help businesses to understand their consumers. We support them understand the behavioural reasons behind their day-to-day (consumer specific) business challenges. Businesses can use our services for requirements such as PRODUCT DEVELOPMENT & TESTING, DEVELOPMENT OF BRAND STRATEGY, COMMUNICATION STRATEGY & MEDIA PLANNING, EXPERIENCE CREATION, PERFORMANCE ANALYTICS, INCENTIVISATION PLANS, MARKETING & CRM OPTIMISATION, ETC.
How Are We Unique?
We employ a multi-disciplinary approach and utilise the methodologies of various disciplines ranging from Cognitive Psychology, Behavioural Economics, Sociology, Cultural Studies and Anthropology to come up with holistic and sustainable solutions.
After identifying and understanding the segment of population most relevant to a business and their services, we leverage theories and frameworks from various sciences to gain further insight. We employ advanced research techniques such as Social Profile Mapping, Neuro-Bio feedback experiments like Eye Tracking, Sensory Experiments, Brain Mapping for tracking emotions as so on. We also analyse data in unconventional formats like text, images, audio, and video. Through these unique and extensive methodologies, we arrive at accurate, efficient and actionable human insights.
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